Analisis Keputusan Pembelian Berdasarkan Word of Mouth, Kualitas Informasi Google Maps, dan Citra Klinik pada Pengguna Layanan Laboratorium Sejahtera Pasuruan

Carrisa Putri Oktavia; Jojok Dwiridotjahjono

doi:10.29407/jse.v9i2.1567

Authors

Carrisa Putri Oktavia Universitas Pembangunan Nasional Veteran Jawa Timur
Jojok Dwiridotjahjono Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.29407/jse.v9i2.1567

Keywords:

Word of Mouth, Google Maps Information Quality, Purchasing Decision.

Abstract

This study aims to analyze the simultaneous and partial effects of word of mouth, Google Maps information quality, and clinic image on purchasing decisions at Sejahtera Pasuruan Laboratory. The research uses an associative quantitave approach. The population consists of 187 service users, with a sample of 103 respondents selected through purposive sampling. Data were analyzed using Multiple Liniear Regression via SPSS 25. The results show that simultaneously, word of mouth, Google Maps information quality, and clinic image significantly influence purchasing decisions (F-test sig 0.000). Partially, word of mouth and clinic image have a significant positive effect, while Google Maps information quality does not significantly influence purchasing decisions. This lack of significance is attributed to the respondent demographic, which is dominated by users over 55 years old (63%).

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