Pengaruh Penggunaan YouTube pada Mata Pelajaran Kewirausahaan terhadap Kreativitas Siswa di SMA Negeri 2 Pekanbaru
DOI:
https://doi.org/10.29407/jsp.v9i2.1656Keywords:
YouTube, Learning media, Entrepreneurship, Students’ creativityAbstract
This study aims to analyze the effect of using YouTube as a medium for entrepreneurship education on student creativity at SMA Negeri 2 Pekanbaru. The method used was a quantitative approach with a two-group pretest–posttest quasi-experimental design, involving two classes as the experimental and control groups, with a total of 62 students. Data were collected through an essay test in the form of business proposal development, evaluated based on five indicators of creativity: fluency, flexibility, originality, elaboration, and reformulation. The results indicate that the increase in creativity in the experimental class was higher than in the control class, as evidenced by an average increase from 12.33 to 15.93, while the control class only increased from 13.03 to 13.56. Hypothesis testing using an independent two-sample t-test yielded a significance value of 0.042, which is less than 0.05; therefore, it can be concluded that the use of YouTube has a significant and effective impact on enhancing students’ creativity in entrepreneurship education.
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